Martech

JANUARY 8, 2024

The EU’s attempts to reign in online tracking with the GDPR brought us cookie banners – the most annoying and abused permission system we’ve ever seen on the internet – making it even more difficult to collect consumer data and creating confusion for many on what the rules even are when ensuring customers are consenting to online tracking.

Banner 127

Banner GDPR Cookies eCommerce 127

Martech

NOVEMBER 29, 2023

Using consent management platforms (CMPs) has become paramount for businesses striving to comply with the European Union’s General Data Protection Regulation (GDPR) and other privacy regulations. A CMP offers configurable cookie banners and pop-ups that can be tailored to enhance the user experience.

GDPR 112

GDPR Banner Cookies Pop-Up 112

Martech

DECEMBER 16, 2021

Regulations such as the GDPR and CCPA and frameworks such as IAB TCF have dramatically changed the digital privacy landscape — for the better. The post How to build trust and value privacy with a consent management platform appeared first on MarTech. Today’s consumers are increasingly concerned with protecting their personal data.

GDPR 92

GDPR Banner Cookies MarTech 92

Martech

OCTOBER 30, 2023

First, the inaugural banner ad appeared on HotWired.com on October 27, featuring an AT&T advertisement. Around the same time, Lou Montulli, a developer at Netscape Communications, invented the concept of cookies. As we moved into the early 2000s, the role of cookies evolved. Get MarTech! Consumer privacy.

Conversion Rate 122

Conversion Rate Cookies A/B Testing ROI 122

Martech

NOVEMBER 24, 2021

Digital marketers must comply with laws protecting consumer data, regardless of whether those rules originate in Europe (GDPR) or California (CCPA). Remain top of mind as people opt out of your cookie pools. We are moving beyond tactics like retargeting and programmatic banner ads and back to the romancing of products.”.

Conversion 105

Conversion GDPR Retargeting Banner 105

Martech

MARCH 1, 2024

After four years of anticipation, Google officially began restricting third-party cookies for 1% of Chrome users (about 30 million people) this January. This move lays the groundwork for a broader third-party cookie phaseout in the second half of 2024.

Cookies 114

Cookies First-Party Cookies GDPR Pop-Up 114

Martech

JANUARY 22, 2024

Increase Compliant Website Behavior Analytics with New Opt-Out Cookie Consent Banner. Status: Public Beta Applicable HubSpot Hubs: Marketing Hub Applicable HubSpot Tiers: Professional and Enterprise Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Get MarTech!

Banner 85

Banner eCommerce Cookies Conversion Rate 85