Martech

MAY 24, 2024

High-end consumer purchases, like automobiles and home improvement projects, will bear some resemblance to a B2B engagement because of their cost. Metrics B2C automation success hinges on metrics like conversion rates, click-through rates and even email open rates for some marketers.

A/B Testing 113

A/B Testing Marketing Machine Learning Retail 113

Single Grain

JUNE 5, 2023

Volkswagen, a leading automobile company, used Facebook messenger for marketing their ID.3 The ad creative format included click-to-messenger and Instagram reels. Including a one-to-one conversational format in your regular ads is a fresh approach to engaging potential buyers and improves the scope of generating leads.

Advertising 89

Advertising A/B Testing Geo targeting Audience 89

Single Grain

JULY 31, 2019

In a study, gamified ads had engagement rates nearly 6% higher than non-gaming ads, and saw a 28.8% click-through rate (compared to just 3.9% The 19-day ad campaign was an instant hit that saw a 73% higher click-through rate than in its past Instagram ads and a 4-point rise in message association.

Advertising 100

Advertising Mobile Ads Banner Rich Media 100