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The WIR: Netflix Ad Prices Emerge, Nielsen Goes Private, and Samsung Doubles Down on FAST

VideoWeek

German Regulator Highlights Google’s Dominance in Non-Search Advertising. German competition regulator Bundeskartellamt has published a report on non-search online advertising, with the intention of shedding light on the “black box” of programmatic ad tech. ASA Targets Sexualised Mobile Game Ads.

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22 Companies Dominating the World With Content Marketing Campaigns

Single Grain

Content marketing gets 3X more leads than paid search advertising. 70-80% of search engine users are only focusing on the organic results. This will help boost the connection and trust between you and your audience, often leading to more sales. Dive Deeper: Copywriting Hacks: How to Build Trust With Your Audience.

Marketing 106
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The WIR: Germany Mulls 10 Percent Tech Tax, MFE and PPF Discuss Joint ProSieben Takeover, and AI Video Startup Creatify Raises $15.5 Million

VideoWeek

Google Faces 25 Billion UK Lawsuit Over Search Advertising Google is facing a 25 billion lawsuit in the UK, accusing the tech giant of abusing its dominant position in the online search advertising market. million UK advertisers who have purchased Google search ads since 2011. Discovery-owned sports channel.

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