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Planting seeds and building trust in a world of overnight wins

Martech

Resilience and reinvention: Miguel Hill’s career transition During the pandemic, I coached Miguel Hill, an independent insurance professional with a background in information technology. Similarly, have a clear brand message and story that resonates with your audience. The most rewarding part?

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AI-powered martech news and releases: February 20

Martech

Thats in stark contrast to the vendors selling them, who say it will be too late for businesses to wait for all of the technologys kinks to be ironed out. To be clear, this is a poll of people at The WSJ CIO Network Summit, which attracts the countrys top information-technology leaders. Not exactly a representative group.

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Podcasts now a top channel for B2B marketing

Martech

Second place went to industry-specific newspapers (39%), according to the study by Sapio Research, a market research firm. Some 38% of marketers working for retail companies say podcast advertising is the media channel with the biggest ROI, according to HubSpot. Podcasts have a lot of upside for B2B marketers. Buzzsprout ].

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Splashtop Named 2022 Best Software List Award Winner from TrustRadius

Martech Series

“Splashtop was selected for the 2022 Best Software List as best suited for all market segments: small business, mid-sized, and enterprise,” said Megan Headley, Vice President of Research at TrustRadius. ” Marketing Technology News: MarTech Interview with Lindsay (Boyajian) Hagan, VP – Marketing at Conductor.

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76 Tech/Marketing Companies that Are Giving Away Free Stuff During the Coronavirus (COVID-19) Pandemic

Single Grain

After noticing that a number of brands have been doing their part to assist in whatever way they can, we wanted to further help this act of compassion by publishing an alphabetical list of the tech and marketing companies that are giving away free software, courses, tools, services, ad credits and grants during the COVID-19 outbreak.

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What is identity resolution and how are platforms adapting to privacy changes?

Martech

Identity resolution platforms enable marketers to “close the loop” of customer marketing, analytics and compliance with a comprehensive holistic view of activity across all of an organization’s customer touchpoints and channels. Why do marketers need identity resolution platforms? What identity resolution platforms do.

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Brands, media agencies decide to outsource content creation as it becomes more difficult

Digiday

Content creation agency Verblio surveyed more than 400 content marketers across agencies, freelance and in-house to get insights on the state of digital content in 2022. The results showed 71% of in-house marketers and 68% of agencies are outsourcing their content needs to freelancers.