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Is Google Analytics going away? What marketers need to know

Martech

JUNE 1, 2022

The challenge is going to be how to continue building your audience online without them. Meanwhile, rest assured that first-party cookies will still work. The following formats and channels are not affected by cookie industry changes: In-App inventory. Point-of-Interest targeting purchase. Purchase receipt.

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Marketing Cookies Geo targeting First-Party Cookies 117
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Different Types of Online Advertising to Increase Brand Awareness

Single Grain

JUNE 16, 2023

Different ad platforms can optimize your ads for specific apps, so you can reach your target audience and convert more leads. Plus, search ads are an easy way to reach your target audience. You’re investing in keywords your audience searches for, tapping into their wants, needs, and pain points.

Brand Awareness 52
Brand Awareness Advertising Retargeting Pop-Up 52
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