Basis

FEBRUARY 21, 2024

From raw materials to professional services, from healthcare supplies to technology, and everything in between, the business-to-business (B2B) industry boasts a truly vast spectrum of categories. Using programmatic will allow brands in the space to spend their media budget and reach target audiences efficiently.

Marketing 104

Marketing Data Management Platform Healthcare Ad Inventory 104

Digiday

NOVEMBER 17, 2022

The customer engagement platform empowers brands to understand their customers’ needs and wants and resolve customer conflicts quickly. HR services company Randstad worked with Khoros to reach new audiences, including Gen Z users starting their careers, via TikTok strategies. Best CRM Platform. Best Customer Data Platform.

A/B Testing 67

A/B Testing Ad Server Native Advertising Data Management Platform 67

Clearcode

JANUARY 22, 2023

Dynamic Creative Optimization vs Static Creative Dynamic Creative Optimization vs Dynamic Creatives Dynamic Creative Optimization vs Creative Management Platforms (CMPs) A Data Management Platform (DMP) for DCO How Does a Dynamic Creative Optimization (DCO) Tool Work? To run a hyper-relevant ad campaign (e.g.

Retargeting 52

Retargeting Data Management Platform Demand Side Platform A/B Testing 52

Martech

JANUARY 3, 2022

Adhere to data ethics within our privacy landscape. Virtually all aspects of our lives revolve around data,” Debar said. Think about social media online shopping, content, streaming, banking, or even healthcare. All these day-to-day activities involve the sharing of our personal data with companies.

Marketing 140

Marketing MarTech GDPR Healthcare 140

Digiday

OCTOBER 4, 2022

By streamlining content creation workflows, social media teams can better engage audiences with unique, on-brand creative. Best Customer Data Platform Acquia Amperity and Brooks Running Contobox & The Home Depot Canada Epsilon – Epsilon PeopleCloud Customer Olo Quantum Metric’s Reimagining of the Digital Banking Experience.

Viewability 64

Viewability Healthcare A/B Testing Food 64

Single Grain

JUNE 30, 2022

Programmatic advertising is the art of automated buying and selling of online advertising space by targeting specific audiences and demographics. The technology uses ML and AI algorithms on programmatic platforms equipped with online “bidding mechanisms.”. Running programmatic advertising campaigns on a variety of ad platforms.

Agency 52

Agency Advertising Retargeting Conversion 52