Martech

AUGUST 25, 2022

And while the conversion rate was around 11% worse, the large increase in impressions more than made up for that. Optimizing targeting and bidding have historically been the most important elements of running a great PPC campaign. Geo-targeting. Source (Optmyzr internal data from May 2022. 13,671 accounts and 1.7m

Machine Learning 110

Machine Learning Conversion Geo targeting Audience 110

Martech

JUNE 1, 2022

The challenge is going to be how to continue building your audience online without them. Point-of-Interest targeting purchase. Weather-triggered targeting. Geo-fencing/geo-targeting. Voter-file targeting. It can help you have better ads created on your behalf, improve conversion rates, and more.

Marketing 126

Marketing Cookies Geo targeting First-Party Cookies 126

Martech Series

JANUARY 5, 2023

Marketing Technology News: MarTech Interview with Rachel Dillon, EVP Sales and Marketing at Strategus. Geo Targeting. In order to send users customized messages based on their location, geo-targeting marketing is utilized to locate the user. Engage is a one-stop shop for push alerts that are geo-targeted.

Geo targeting 100

Geo targeting Marketing Brand Awareness Retail 100

Single Grain

APRIL 4, 2022

With data-driven analytics, your marketing team has a better understanding of: Targeting the right audience segment(s). Analytics companies use analytics software to better understand their audience and personalize the customer experience for informed decision-making. Key Services: Audience intelligence.

Agency 52

Agency Conversion Rate SEO ROI 52