Audience Communications Direct Data ROI 
Martech
JANUARY 13, 2022
Account insights and profiling to identify the right target accounts using data and AI. Mobile to communicate with customers using mobile devices. Real-time data capture and bi-directional data integration sync with CRM. Email to engage customers with relevant conversations in minutes. Campaign channels.
Martech
FEBRUARY 25, 2022
With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. The key to ensuring ROI is to make sure the platform is easy to use and scale and is suited to your organization’s goals. Dotdigital. Target customers.
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