Audience, Clickbait, Finance and ROI

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The WIR: German Broadcasters Cooperate on Streaming, Google Vows to Fight Breakup of Ads Business, and Publicis Posts Another Strong Quarter

VideoWeek

OCTOBER 13, 2023

X is also testing a new “clickbait” style ad that cannot be blocked or reported, according to Campaign. TF1 PUB also noted that when TV is activated in parallel with one or more other channels, it helps strengthen the ROI of the other media by up to 57 percent. Discovery, Paramount, and NBCUniversal, Variety reported this week.

Retail

Retail Media Agency Ad Tech

YouTube Mistakes: What NOT to Do When Starting a YouTube Channel

Single Grain

JANUARY 18, 2024

Avoid Clickbait Tactics: While curiosity and controversy are effective, avoid misleading or sensationalized thumbnails. Test Different Styles: Don’t be afraid to experiment with different styles and formats to see what resonates best with your audience. It gives the audience a reason to stay and watch more.

Click Through Rate

Click Through Rate Audience Clickbait Impressions

AdTech Trends

The WIR: German Broadcasters Cooperate on Streaming, Google Vows to Fight Breakup of Ads Business, and Publicis Posts Another Strong Quarter

YouTube Mistakes: What NOT to Do When Starting a YouTube Channel

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