Remove Audience Remove Brand Awareness Remove Geo targeting Remove Manufacturing
article thumbnail

A quick guide to in-game advertising, the next game changer for marketers

illumin

The advertising industry is constantly pushing boundaries, seizing opportunities on untapped channels and platforms, and executing strategies to engage audiences like never before. In-game advertising has existed for decades but very few marketers realize its potential or the value it can bring both brands and consumers.

article thumbnail

A quick guide to in-game advertising, the next game changer for marketers

illumin

The advertising industry is constantly pushing boundaries, seizing opportunities on untapped channels and platforms, and executing strategies to engage audiences like never before. In-game advertising has existed for decades but very few marketers realize its potential or the value it can bring both brands and consumers.

article thumbnail

PPC Funnel: Tactics for Every Stage of the Journey

Single Grain

Intent : Here, the audience shows a clear interest in purchasing. Here’s a breakdown of the main types of ads best suited for each stage: Awareness: Display Ads : Visual ads on websites or social media platforms that introduce your brand or product. Targeting the Right Audience Effective targeting is crucial at this stage.