Digiday+ Research: Unpacking the ad features — targeting, tech and beyond — of ad-supported streaming services
Digiday
APRIL 26, 2023
Previous reporting by Digiday found that owning the first and last slot ads within a pod is also important to advertisers because those slots are more likely to be seen by audiences since they are placed closer to the content a viewer actually intends to watch. “In 2022, we were at 98% completion rates for our ads. [In
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