InMobi

JANUARY 22, 2019

How do mobile ad networks and exchanges determine in-app advertising rates? Understanding Different Pricing Models in Mobile App Advertising Brands and their advertising partners have a few different pricing models to choose from within the realm of in-app advertising. Contrast banner ads with video ads.

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Digital Turbine

JULY 28, 2022

It also knew the fastest way to reach its intended audience of young millennial parents was via mobile. The company reached out to its mobile-savvy target audience of young parents via their smartphones with a compelling mobile ad unit that simulated their shopping experience. Campaign Results.

Education 40

Education Click Through Rate Pharmaceuticals Banner 40

Ad Monsters

NOVEMBER 14, 2022

Some of the key components to creating that experience are making sure the ad reaches the right audience and the creative assets keep them engaged with your content. . We’ve been using cookies, mobile ad IDs and identifiers to target ads to users and we realized that we needed to think beyond that box.

Machine Learning 67

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InMobi

SEPTEMBER 6, 2018

The typical American adult devotes more than three hours and thirty minutes a day to their mobile devices. Brands want to be where their target audience is, so their agencies must adapt. If you’re interested in having a mobile ad expert stop by, drop up a line at scheduleachat@inmobi.com to schedule a session.

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Agency Advertising Ad Exchange Mobile Ads 52

Single Grain

JULY 31, 2019

Google Ads, Facebook and Unity (in Europe, the Middle East and Africa) are the top 3 mobile advertising channels in terms of ROI. Forget just banner ads – mobile advertising formats today include SMS text messages, interactive ads, rich-media ads, push notifications , click-to-call ads and in-app interstitials.

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Advertising Mobile Ads Banner Rich Media 100