InMobi

JUNE 26, 2020

By August 15, 2020, the second iteration of the Transparency and Consent Framework (TCF 2.0) Here’s what you need to know about TCF 2.0 At its core, TCF 2.0 TCF helps demand partners run ads on publishers more confidently. We expect all our demand partners to begin supporting the TCF 2.0

GDPR 52

GDPR Demand Side Platform Ad Tech Advertising 52

InMobi

SEPTEMBER 27, 2020

IAB introduced the Transparency and Consent Framework (TCF) in 2018 to set clear guidelines on a more privacy-compliant, opt-in method to collect and process data from a user’s device. While a step in the right direction, the first version of TCF did not have the larger publisher consensus required to drive adoption. to TCF v2.0

Demand Side Platform 52

Demand Side Platform GDPR Communications Agency 52

Digiday

OCTOBER 3, 2022

Discussing the prospects of TFC 2.0, “I don’t know if that requires a really strong unified solution,” she said in a veiled reference to Unified ID 2.0, “that’s managed by the industry and usurps the need for a consent framework?” EUID…brought to you by TTD, and everybody else.

Ad Tech 74

Ad Tech GDPR Demand Side Platform Conversion 74

Monetize More

JANUARY 22, 2023

Here, you will find more information on the different kinds of regulatory messages and also set up the messages for the sites represented under the GAM network. Here, you will find more information on the different kinds of regulatory messages and also set up the messages for the sites represented under the GAM network.

GDPR 52

GDPR Pop-Up Ad Tech 52

Smart-Hub

JANUARY 2, 2024

This is the option where you make money posting ads to benefit users and earn money from your website with a high optimization level, positively affecting reputation and revenues. As you can see, publishers who own websites, most often online media or blogs, use SSPs to get paid for advertising. Please see the image below.

Ad Exchange 60

Ad Exchange CPC CPM Affiliates 60

Smart-Hub

JANUARY 30, 2024

In this article, we will tell you more about different types of fallacies used in advertising and explain why and how you should care about them as an owner of an ad exchange. Fallacies in advertising usually imply using false arguments and addressing customers’ emotions to persuade them to make a purchase.

Ad Exchange 46

Ad Exchange GDPR Banner Advertising 46