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How agencies adapt as bots evolve

Digiday

While media agencies find bot content concerning, some say it won’t become a higher priority until both platforms and advertisers sound the alarm. “We simply need to try to keep an eye on it,” said Drew Himmelreich, senior analyst at digital agency Barbarian. of the content posted to Twitter in the U.S.,

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A Comprehensive Guide to Outsourcing Advertising in 2023

Single Grain

Outsourced advertising is a strategic business decision that involves partnering with external professionals or agencies to manage a company’s advertising activities. This approach allows companies to partner with marketing agencies that specialize in advertising services, providing access to the latest technology and trends.