Smart-Hub
APRIL 1, 2024
Even though many marketers still leverage third-party trackers for effective advertising, more and more browsers are blocking them by default or preparing to do so. Therefore, while first-party cookies are still widely used, advertisers need to find alternative ways to target their audiences. What Are First-Party Cookies?
Martech
OCTOBER 11, 2022
If you’ve worked in marketing during the past few decades, you know the importance of cookies in helping you measure your goals and advertise your brand. So it might seem jarring to think GA4 is messing with cookies at all. The short version is that Google Analytics 4 relies on first-party cookies while restricting third-party cookies.
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Martech
MARCH 15, 2022
Adtech includes various tools and technologies that help advertisers, agencies, and brands achieve greater efficiency, targeted reach, and real-time analysis and optimization. Ultimately, adtech is a set of technologies and platforms brands and agencies can use to optimize their advertising operations. First-party cookies.
Ad Monsters
FEBRUARY 13, 2024
Third-party companies that capture data without the consumer’s knowledge are irksome, especially when one considers how much money those companies have made from those data sales. Understanding how companies use these cookies and distinguishing between first-party and third-party sources is crucial.
Martech
MARCH 7, 2024
Additionally, operational, business, financial, and legal processes for brands, agencies, and media companies will need extensive reworking.” ’s Competition and Markets Authority (CMA) has said that Google must not deprecate third-party cookies until their concerns about competition have been resolved.
Martech
MARCH 14, 2022
Ever since GDPR was rolled out in Europe back in 2016, the rules for how marketers can collect and use data have been getting stricter and stricter, but the real hammer blow will hit next year. Here’s the thing, though: Third-party cookies have never been a good way to demonstrate value – not value as most businesses define it, at least.
Adtelligent
JULY 1, 2020
Privacy regulations like GDPR and CCPA drive the decision to get rid of third-party cookies. Lack of transparency, data privacy, and measurement and accuracy issues push all the programmatic ecosystem parties to look for different ways of implementing ad campaigns. And, first-party cookies remain the fundamental assets.
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