VideoWeek

MARCH 10, 2023

In this week’s Week in Review: TikTok launches Series, UK unveils GDPR replacement, and publishers report slow revenue growth. Display advertising revenues were fairly static, up by 0.1 But this growth was largely driven by subscription revenues, which were up by 12.9 percent year on year. billion.

GDPR 52

GDPR Ad Tech Media Finance 52

MediaFuse

JUNE 6, 2019

However, unless you are aware of the challenges and the scope of your new duties, you should stick to your agency. In-App Advertising. According to eMarketer by 2020 more than $65 billion will be spent on programmatic digital display advertising. GDPR and ePrivacy.

Marketing 52

Marketing CPC CPA CPM 52

Monetize More

JANUARY 18, 2023

The goal of the Publisher was to build a web property that contained intriguing, entertaining and useful content to attract an audience the advertiser would want to reach with their marketing campaigns. Agencies then started helping advertisers to achieve their marketing goals and communicate with their target audience.

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

Clearcode

APRIL 21, 2023

According to Reuters Institute’s Journalism, Media, and Technology Trends and Predictions 2022 , display advertising was considered an important source of income by 81% of publishers in 2020 but this dropped to 73% in 2022. However, this is starting to change. An overview of how the header-bidding process works. Source: Clearcode.cc

Header Bidding 79

Header Bidding Fill rate Ad Server Audience 79

InMobi

FEBRUARY 2, 2021

DSPs connect to multiple exchanges so that their clients, agencies and advertisers, can find maximum reach and scale. They also connect to other technology platforms that enable more advanced targeting, measurement and creative solutions for the advertisers.

Ad Exchange 52

Ad Exchange Demand Side Platform Ad network Ad Inventory 52

Clearcode

FEBRUARY 21, 2023

The IAB’s Transparency and Consent Framework (TCF) Back in February 2022, the Belgian data protection authority (DPA) declared the IAB’s TCF was illegal in its current form and not in compliance with certain parts of the EU’s General Data Protection Regulation (GDPR). But despite this, the IAB still has its work cut for it. and TCF 2.0)

Cookies 89

Cookies GDPR Advertising Display Advertising 89

Single Grain

JULY 18, 2023

This pillar provides clear and comprehensive reporting, ensures transparent pricing models, and fosters open communication between advertisers, agencies, and technology providers. Advanced Audience Targeting The future of the automated display advertising process lies in more sophisticated audience targeting capabilities.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52