Martech

MARCH 15, 2022

Adtech includes various tools and technologies that help advertisers, agencies, and brands achieve greater efficiency, targeted reach, and real-time analysis and optimization. Ultimately, adtech is a set of technologies and platforms brands and agencies can use to optimize their advertising operations. Demand-side platforms.

First-Party Cookies 118

First-Party Cookies Cookies Impressions Ad Exchange 118

Digiday

JUNE 8, 2022

On the publisher side, this is achieved through an integration specific for the publishers; on the client site side, it uses a tagging integration. Epsilon’s PubCommon ID, which is an open source first-party cookie ID in the publisher’s domain, was adopted by Prebid in 2020 and merged with SharedID.

First-Party Cookies 69

First-Party Cookies Cookies Header Bidding Ad Tech 69

Clearcode

JANUARY 22, 2023

It’s important to note that there are two main types of cookies: First-party cookies and third-party cookies. First-party cookies are created by the website that the user is visiting. Third-party cookies are created by websites other than the one the user is visiting.

Cookies 90

Cookies First-Party Cookies Audience Retargeting 90

Single Grain

NOVEMBER 28, 2023

Dive Deeper: Best Metaverse Marketing Agency: Top 10 Choices 4) Augmented Reality (AR) Virtual and augmented reality tend to go hand-in-hand, but they’re definitely not one and the same from a digital marketing angle. Marketers can leverage DeFi platforms for targeted financial marketing, customer acquisition, and loyalty programs.

Marketing 126

Marketing First-Party Cookies SEO Cookies 126