Media Buying Briefing: How TikTok agencies work — and why they don’t fear a U.S. ban of the app
Digiday
APRIL 9, 2023
New agencies blurring the lines between media and creative, as well as brand and performance, are increasingly specialized in the art of TikTok advertising. But there isn’t a one-size fits all approach to advertising on the short-form video app, according to five agencies that spoke to Digiday.
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