Martech

FEBRUARY 5, 2024

The next item on many B2B marketing budgets is cost-per-lead (CPL) activation, popularly known as lead gen and often conducted via content syndication. “There is also the cost of warm up via digital advertising, the cost of one-to-one outreach and the cost of overall brand awareness to that audience in play.

CPL 97

CPL Healthcare MarTech Finance 97

Single Grain

FEBRUARY 24, 2023

That’s where B2B marketing agencies come in. These agencies take care of all your B2B company’s marketing needs (plus all the challenges!), We’ve put together a list of the top 10 B2B marketing agencies to help you discover the perfect agency to take your business to the next level.

Agency 59

Agency Marketing SEO Conversion Rate 59

Single Grain

APRIL 24, 2023

However, advertising can be expensive, so Axure knew they needed help attracting new clients while decreasing CPL costs. Google Ad spending decreased by 60%, and they maintained an average of $10 CPL. They knew they needed a professional digital marketing agency help to achieve this, so they contacted us. GBP – in Facebook Ads.

CPL 52

CPL Conversion Rate Food Conversion 52

Single Grain

DECEMBER 8, 2023

Brands who advertise on LinkedIn typically see a 33% increase in search intent, while 82% of B2B marketers say they get the most success from LinkedIn ads compared to other social media channels. For the purposes of this tutorial, we’re going to focus on getting more conversions from the landing page for our PPC agency.

CPC 105

CPC Conversion Conversion Rate Audience 105

MNTN

MARCH 19, 2024

This marketplace is available to everyone from a small business to an agency, and offers inventory for display, mobile, Connected TV, and more. Rather than letting anyone bid on their ad space, publishers use a private marketplace to offer that inventory to a select handful of their preferred clients or agencies. hovering, expanding).

Demand Side Platform 97

Demand Side Platform Advertising Ad Exchange Ad Inventory 97

Single Grain

APRIL 24, 2023

The campaign was a remarkable success, exploding brand awareness and driving an impressive ROI for the airline company. To address this challenge, CISCO and its inbound marketing agency, DWA Media, developed a Conversation Ads campaign that engaged with data center buyers directly to understand their specific needs.

Marketing 52

Marketing Retargeting Click Through Rate Audience 52