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Sensitive data ruling by Europe’s top court could force broad privacy reboot

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But the impact of the judgement is likely to be felt across the region as it crystalizes how the bloc’s General Data Protection Regulation (GDPR), which sets the legal framework for processing personal data, should be interpreted when it comes to data ops in which sensitive inferences can be made about individuals.

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The WIR: FAST to Make Up 20 Percent of UK AVOD Market, Apple TV+ Makes Key CTV Advertising Hire, ITV Sees Further Linear Declines

VideoWeek

The FTT found that legitimate interests can be a lawful basis for processing personal data for direct marketing purposes, but Experian was in breach of GDPR for failure to notify a subset of its data subjects. Along with Publicis-owned agency Spark Foundry, TF1 PUB launched the first campaign of its kind for food retailer BEL Group.

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The WIR: WBD Plans FAST Service, Google Brings Privacy Sandbox to Android, and TikTok Starts Publishing User Figures

VideoWeek

Designed to provide privacy-safe alternatives to cookies, the browser toolkit is now available on a limited number of Android 13 devices. Last month the DPA validated IAB Europe’s action plan, designed to address the regulator’s concerns about the trade group’s Transparency & Consent Framework (TCF) contravening GDPR.

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The WIR: Ofcom Considers Allowing Longer TV Ad Breaks, FCC Commissioner Calls for TikTok Ban, and Amazon Wins Champions League Rights

VideoWeek

Garante accused Google of violating GDPR by transferring user data to the USA; “a country without an adequate level of data protection.” French Government Approves Sanctions on Amazon Cookies. The French government has confirmed the sanctions imposed by regulatory body CNIL against Amazon Cookies in 2020. The Week For Agencies.