Martech Series

JUNE 20, 2022

Raises $7M Series A Round to Ensure Digital Marketing Addressability and GDPR compliance in a Cookieless Future. Affiliate Marketing Tools: How They Help. Episode 125: Sell without Selling Out – A Conversation with Andy Paul. Magnite and Primis Launch Sustainable Stream. Missed The Latest Episode of The SalesStar Podcast?

Marketing 98

Marketing MarTech GDPR Affiliates 98

Martech

OCTOBER 21, 2021

As a result, inbound phone calls have become fundamental to many digital marketing strategies, and the conversations that occur provide valuable insights into caller wants and needs. AI is increasingly being applied to analyze and “spot” keywords, phrases and speech patterns for positive or negative signals of conversion intent.

Machine Learning 117

Machine Learning Marketing Conversion SEO 117

Lemonads

SEPTEMBER 21, 2020

Delve into our Top 10 best landing page builder platforms for affiliate marketers article to peek and pick the right platform that fits your needs to create an outstanding professional landing page to boost your conversions! Having a landing page is a must in 2022! This better informs you on what page elements to A/B test!

Affiliates 52

Affiliates A/B Testing Marketing Conversion 52

Lemonads

NOVEMBER 17, 2020

Building and launching a successful campaign around your Affiliate Program takes a lot of hard work and creativity, but you also have to emphasize security in every step. Introducing FraudShield by 24Metrics 24Metrics is a company that provides fraud detection and protection solutions for the affiliate marketing industry.

Affiliates 52

Affiliates Ad network Conversion CPA 52

Lemonads

SEPTEMBER 2, 2020

Even if you have experience in affiliate marketing or you just started, you know already that in marketing everything needs to be measured… if not, you are losing money. It is also a very flexible tool, with features designed to make any affiliate marketer’s life easier. But how does the measuring actually happen?

Affiliates 52

Affiliates Marketing Cookies Conversion 52

Lemonads

APRIL 29, 2020

Affiliates have a number of important decisions to make before starting to run their campaigns. This fully integrated online advertising platform is consistently used by thousands of media buyers , affiliates , and marketers alike, including a large portion of lemonads users.

CPA 52

CPA Affiliates CPM CPC 52

Lemonads

AUGUST 26, 2020

Advertisers, publishers, and networks face a huge number of hurdles in the affiliate marketing ecosystem. In addition to keeping up with new technologies and all the pertinent compliance guidelines, all stakeholders in the affiliate world need to ensure that the conversion and leads generated come from legitimate users.

Machine Learning 52

Machine Learning CPL Affiliates CPA 52

Lemonads

NOVEMBER 8, 2020

Instead of having to negotiate with a vendor in person, affiliates and other modern marketers now rely on this computer-powered operation, which takes place in a matter of seconds. Guaranteed Inventory Volume Ensuring that you have a consistent source of quality traffic is one of the keys to affiliate marketing success.

Advertising 52

Advertising Affiliates Impressions Media 52

Lemonads

SEPTEMBER 27, 2020

We understand the importance of creating a safe ecosystem for publishers, advertisers, ad networks , affiliate networks , and other members. Today, this platform provides advertising fraud protection for all parts of the funnel , which includes pre-bid as well as post-conversion events.

Advertising 52

Advertising Machine Learning GDPR CPL 52

Clearcode

MARCH 21, 2023

Performance and affiliate ad networks: Use the revenue share, cost-per-click (CPC), or cost-per-action (CPA) pricing model. This meant the agency’s Ad Ops team was unable to accurately identify audiences that delivered the most conversions. Specialized ad networks: Focus on a certain type of channel (e.g. mobile, video, native).

Ad network 52

Ad network Header Bidding Ad Ops Ad Server 52

VideoWeek

FEBRUARY 17, 2023

Last month the DPA validated IAB Europe’s action plan, designed to address the regulator’s concerns about the trade group’s Transparency & Consent Framework (TCF) contravening GDPR. Conversely, the company incurred an $80 million restructuring charge in reorganising its media networks business, including its streaming division.

Viewability 52

Viewability Audience Media Ad Tech 52

Martech

JUNE 29, 2022

In addition to the traditional affiliate relationships with publishers, performance marketing opportunities now include influencers on social media, e-commerce-focused web destinations and creators all across the digital landscape. However, it isn’t limited to that, encompassing any marketing approach that’s tied to a specific action.

Marketing 103

Marketing Affiliates CPA Impressions 103

Single Grain

AUGUST 27, 2019

They’re the people who know that email delivers the highest ROI for marketers – even higher than social, paid search and affiliate marketing: They know that with email marketing : For every $1 spent, email generates $32 in ROI. The Email Marketer’s 4-Step Guide to GDPR Compliance. The average email open rate is 20.81%. Dive Deeper: .

Banner 103

Banner ROI Audience Conversion 103

VideoWeek

SEPTEMBER 13, 2024

The deals vary in structure depending on the talent, according to people familiar with the conversations, ranging from zero payment with marketing support to large sums of money. European users can opt-out under GDPR, but the tech giant would not confirm whether the option would be offered to Australians in the future. “I

Food 52

Food Ad Tech Media Agency 52