Lemonads

MAY 30, 2021

Affiliates have a huge amount of information available, but assessing all of this data is usually too labor-intensive for a marketer with limited resources. In these cases, knowing which are the most important marketing key performance indicators (KPIs) can help you set up your affiliate campaign for success.

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Lemonads

APRIL 11, 2021

This model is not made for brand awareness nor consideration but for the bottom of the funnel (BOFU). That’s why the Cost per Action price seems higher than a cost per thousand (CPM) or a cost per click (CPC). Cost Per Action Advertising Examples Here are some popular examples of CPA advertising: Contact Form ( CPL ).

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Lemonads

JUNE 16, 2020

Lead generation is the whole process to attract more consumers to a business: finding potential buyers and increasing brand awareness. The first step is to increase awareness around your brand, especially among people who could potentially be interested in your brand. What does lead generation mean?

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