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What is an affiliate marketer?

Lemonads

An affiliate marketer is someone who promotes products or a brand in exchange for a commission or someone who manages the affiliate marketing program of a company. Affiliate marketing is the concept of affiliates (businesses) and publishers (online content creators) working hand in hand.

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WTF is MER?

Digiday

It takes metrics beyond social media purchases or the amount of eyeballs seen via SEO, taking into account things like brand awareness or customer retention. Instead of honing in on customer conversion, MER takes into account the costs associated with affiliate marketing, influencer marketing, even direct mail and in-store efforts.

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What is CPA marketing?

Lemonads

CPA marketing is an affiliate marketing business model. It is one of the pricing models available to define the prices of online advertising and affiliate marketing. If you need to read a more detailed explanation of what affiliate marketing is, we suggest you have a look at this article.

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Just Do It: What We Can Learn from Nike’s $39B Marketing Strategy

Single Grain

Let’s take a closer look at the tactics that Nike uses to build brand awareness and expand globally. Partnerships with Fashion Designers. Combining sportswear with fashion, Nike develops products that become worldwide trendsetters. And fashion is nothing without fashionistas. Nike is loyal to its affiliates.

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