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10 Tips for Publishers: How to Increase Your Video Ad Revenue

Brid.tv

While video advertising is one of the major revenue drivers for publishers, maximizing earnings requires more than just embedding ads into content. This not only boosts viewer engagement but also attracts advertisers looking for a variety of ad inventory. Variety drives value both for your audience and your advertising partners.

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How to Increase the Ad Fill Rate – A Guide for Publishers

Brid.tv

The ad fill rate is one of those key metrics in video advertising that can make or break your revenue stats. If your fill rate isnt living up to your expectations, you may want to rethink your strategy. Table of Contents What Is an Ad Fill Rate and How Is It Calculated What Is a Low Fill Rate?

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What is Viewability in Digital Advertising?

Playwire

Key Points Viewability in digital advertising is a measurement that demonstrates the likelihood of visitors seeing the ads placed on your site. Advertisers use viewability ratings to determine how much — if anything — they can and will spend on your ad inventory.

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Tactics for Mobile App Developers to Boost Brand Revenue

PubMatic

Here are five ways publishers can appeal to brands and do just that: Optimize Mobile Inventory for Brands In a challenging economic environment, brands and advertisers are pushing for budgets to work harder, and for media to be more accountable. In other words, a display-only strategy for brands is not enough.

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Media.net vs AdSense vs MonetizeMore: Best Monetization Partner Revealed

Monetize More

Bing network’s advertiser base, or face limitations if their audience isn’t predominantly from specific Tier-1 GEOs. Similarly, Media.net and AdSense can sometimes present fill rate challenges if your inventory isn’t exposed to a wide enough range of demand. Few Moderate complexity AdSense Basic $0.25-$1.50

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Monumetric vs Mediavine vs MonetizeMore: Best Ad Monetization Partner

Monetize More

Mediavine Feature MonetizeMore Monumetric Mediavine Minimum Traffic Requirement Pageviews don’t matter if you’re making atleast $1000 per month. Mediavine Feature MonetizeMore Monumetric Mediavine Minimum Traffic Requirement Pageviews don’t matter if you’re making atleast $1000 per month.

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What is vCPM? Time for Publishers to Care Ad Viewability

Automatad Inc.

Share Tweet Share Significant changes are not new to the advertising industry! Viewable impressions are demanded from the buy side and are being considered for measurement and analytics. vCPM is an advertising metric that stands for Viewable Cost Per Mille or viewable cost per thousand impressions. What Is a vCPM?