VideoWeek

JUNE 24, 2022

Whoever ends up taking Netflix’s hand in ad tech marriage may well be rewarded with a substantial dowry. The Interactive Advertising Bureau (IAB) US released its Intrinsic In-Game (IIG) Measurement Guidelines to address ad viewability, inactivity and fraud for ads that form a seamless part of the gameplay environment.

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AUGUST 10, 2017

The vexed question of who, if anyone, sees online ads has maybe moved on a bit.

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VideoWeek

OCTOBER 13, 2023

Top Stories ARD and ZDF Launch Joint Streaming Network German public service broadcasters ARD and ZDF this week rolled out a new joint “streaming network”, whereby each broadcaster’s content is viewable and watchable within the other broadcaster’s streaming library. percent organic growth in Q3.

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JULY 12, 2022

A lack of accountability, lack of data access, issues with viewability, fraud and a supply chain through which money simply cannot be followed are part-and-parcel of working in the advertising sector. By Nick Swimer and Keri Bruce. The issues of the programmatic ecosystem are well-known within the industry.

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VideoWeek

FEBRUARY 17, 2023

The Week in Tech CTV Drives Revenue Growth at The Trade Desk The Trade Desk filed 24 percent YoY revenue growth for Q4 2022. DoubleVerify Introduces CTV Viewability Verification DoubleVerify (DV) has unveiled a viewability verification tool for CTV. Full year revenues also increased 32 percent to reach $1,578 million. “In

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VideoWeek

JULY 18, 2022

The acquisition would provide a significant boost for DAZN, which is still rebuilding following its pandemic-led dent to its finances, which forced it to delay the global rollout of its streaming service. The Week in Tech. The Week For Agencies. Following its struggles, DAZN Group received a recapitalisation of $4.3

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DECEMBER 9, 2016

This week’s #MediaSnack is all about data strategies, viewability, ad fraud and key client watch-outs when it comes to programmatic. David is joined by one of the most experienced people in ad:tech – Wayne Blodwell. For the last couple of years he led programmatic initiatives at Dentsu Aegis and GroupM in the UK but has.

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