The WIR: FAST to Make Up 20 Percent of UK AVOD Market, Apple TV+ Makes Key CTV Advertising Hire, ITV Sees Further Linear Declines
VideoWeek
MARCH 3, 2023
Apple TV+ Poaches Simulmedia CRO, Suggesting Further Moves into CTV Advertising Apple TV+ has reportedly hired Lauren Fry, CRO of Simulmedia, a TV ad tech company, suggesting that Apple is becoming increasingly serious about its video and CTV advertising ambitions. Acquires CoreMedia Systems Ad tech company Simpli.fi
Let's personalize your content