ad-tech-ecosystem kevel 
Ad Monsters
MARCH 10, 2023
These privacy concerns — AI innovation, the impending cookiepocolypse, Big Tech vs. DOJ, revolving ad spend slowdowns — all promise to shake things up further. And along with the new internet will come a new advertising ecosystem. Are publishers equipped to handle what’s coming next? Is that how you see things evolving?
VideoWeek
AUGUST 4, 2023
In this week’s Week in Review: Sky Media adds search behaviour targeting to AdSmart, Meta proposes changes to its consent mechanism for personalised ads, and WPP reduces its full-year forecast. AdSmart, Sky’s addressable TV advertising platform, then delivers the ads into relevant households across live and on-demand content.
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