Ad Monsters
AUGUST 15, 2024
Ad Targeting and Measurement: New Tools, New Complexities The new Sandbox APIs promise a lot but also require a leap of faith. Latency: The Hidden Cost of Privacy On-device processing is a cornerstone of the Android Privacy Sandbox, but latency can become a significant issue, impacting ad delivery, viewability, speed, and efficiency.
Ad Monsters
APRIL 1, 2024
Unpacking the Digital Markets Act (DMA) Ensuring fair competition in the digital markets, the DMA is like a compass guiding ships through the stormy waters. The ramifications for digital advertising are profound: a more leveled playing field might open up new opportunities for ad placement and market access for smaller players.
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TechCrunch Ads
MAY 11, 2022
Google starts global tests of Privacy Sandbox ad targeting. This new My Ad Center tool combines Google’s existing tools with the ability to customize the types of ads you’re shown more specifically. With Topics, Google categorizes the sites a user visits by categorizing them within one of 300 topics.
Digiday
MAY 7, 2023
Social networks have faced criticism for how they use sensitive demographic data for ad-targeting — signals that companies like Meta and Google have since moved away from — but some privacy experts wonder how retailers will collect, use and safely store financial information such as payment information and transaction records.
Digiday
OCTOBER 25, 2022
In 2022 and going into 2023, retailers are launching captivating TV ads targeting customers most likely to convert. Not only are marketers better able to track ad effectiveness and return on ad spend, but learnings from CTV can be applied across retailers’ marketing mix. ” .
Martech
MARCH 10, 2022
How are you tiering targets? Some factors to consider: Industry Size of company Volume of goods shipped Product type Fulfillment model Location Revenue potential Country of origin. However, once your target lists grow (100–1,000s contacts), you’ll want to look at platforms that can do programmatic ABM: Marketing automation (e.g.,
Ad Beat
MAY 9, 2024
Creatives Standard 1-800 Flowers runs two basic types of standard ads. First, there are generic ads with evergreen appeal… …then you’ve got ads geared toward specific events, like birthdays and Mother’s Day… …and also, amusingly, ads targeting people who forgot to buy a gift for one of those occasions: Better late than never, indeed!
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