Single Grain
MAY 31, 2025
Search engines are rapidly deploying AI to provide immediate answers through features like Google’s AI Overviews and Gemini, which transform how users interact with search resultsand by extension, with the paid ads that traditionally commanded prime real estate on those pages. But the reality is more complex.
Paleo AdTech
DECEMBER 10, 2023
Joe Zawadzki is CEO of MediaMath , ad tech pioneer and noted investor, mentor and visionary. A floppy-haired, Tesla-driving, intensely affable Harvard grad, he came to NYC in the late ’90s and joined a real estate firm as an analyst. Rapidly, his interest turned to e-commerce and personalized shopping apps using ASP. (In
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Paleo AdTech
MAY 25, 2021
Joe Zawadzki is CEO of MediaMath , ad tech pioneer and noted investor, mentor and visionary. A floppy-haired, Tesla-driving, intensely affable Harvard grad, he came to NYC in the late ’90s and joined a real estate firm as an analyst. Rapidly, his interest turned to e-commerce and personalized shopping apps using ASP. (In
Clearcode
APRIL 21, 2023
Some of the most common AdTech solutions for publishers include header bidding, self-serve ad platforms, customer data platforms (CDPs) and demand-path optimization (DPO). Managing first- and third-party data and using it for content personalization and ad targeting.
Brid.tv
DECEMBER 21, 2022
Table of Contents What Is a Mobile Ad Network How Do Mobile Ad Networks Work? What to Consider When Choosing a Mobile Ad Network Mobile Ad Formats Header Bidding Support Ad Targeting Options In-House Ad Analytics Top 20 Mobile Ad Networks for Publishers and App Developers 1. Google AdMob 2.
Single Grain
MAY 30, 2025
SEO requires patience but builds compounding value over time, while paid ads deliver immediate results but cease to produce once the payment stops. Think of SEO as real estate you own versus paid ads as property you rent. But the fundamental distinction between these approaches goes beyond cost structure.
SODP
JULY 25, 2023
SSPs: Publishers provide the details of their available ad spaces — including size, location and audience demographics — to SSPs. These platforms then make these ad spaces available to various demand partners. Publishers: Publishers provide the digital real estate where ads will appear.
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