SODP
JULY 25, 2023
SSPs: Publishers provide the details of their available ad spaces — including size, location and audience demographics — to SSPs. These platforms then make these ad spaces available to various demand partners. Publishers: Publishers provide the digital real estate where ads will appear.
Smart-Hub
DECEMBER 22, 2023
Ranging from businesses of all sizes to marketing agencies, advertisers leverage technology to deliver targeted messages to specific audiences, optimizing their reach and impact. Publisher Publishers play a pivotal role by providing digital real estate where advertisements are displayed.
Clearcode
APRIL 21, 2023
Some of the most common AdTech solutions for publishers include header bidding, self-serve ad platforms, customer data platforms (CDPs) and demand-path optimization (DPO). Managing first- and third-party data and using it for content personalization and ad targeting. Source: Clearcode.cc
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