Digiday

JUNE 8, 2022

Identity technologies are the backbone of programmatic advertising, which has been dependent on tracking user data and third-party cookies for decades. In fact, most non-premium publishers depend on ad targeting through third-party cookies for over 80% of their ad revenue. The login-based ID solution.

First-Party Cookies 65

First-Party Cookies Cookies Header Bidding Ad Tech 65

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FEBRUARY 7, 2023

Distributed ID Systems Google’s Privacy Sandbox First party data Publisher Provided Identifiers (PPIDs) Contextual advertising User Identity Graphs Private ID Matching Fingerprinting Zero Party Data PubGuru Header Bidding 1. Pubguru Header Bidding utilizes the biggest ID systems in-market.

Cookies 52

Cookies Header Bidding First-Party Cookies Retargeting 52

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JUNE 17, 2022

First party data. Zero Party Data. PubGuru Header Bidding. First party cookies and permanent user identifiers like email, login id, etc are the core identifiers used to build universal IDs. Pubguru Header Bidding utilizes the biggest ID systems in-market. Pubguru Header Bidding.

Cookies 52

Cookies Header Bidding First-Party Cookies Audience 52