Monetize More

MAY 23, 2023

This targeted approach not only increases the chances of the player engaging with the ad but also improves the conversion rates for advertisers. For instance, if a player is stuck on a particular level, advertisers can deliver ads that offer tips or solutions to help the player progress.

Advertising 89

Advertising Brand Awareness Ad Server Ad Inventory 89

SODP

MAY 30, 2023

A publisher could be a: Website owner App developer Social media platform Video streaming service Those that want to buy these ad spaces are called advertisers. Programmatic advertising was created because the traditional methods of bulk buying ad spaces in advance simply don’t work efficiently online.

Ad Exchange 64

Ad Exchange Ad Inventory Ad network Ad Space 64

Single Grain

JUNE 25, 2021

5) The Development of New Ad Technologies. Google, among others, has been hard at work creating new ad targeting options that provide relevant ads without needing to track users on an individual basis. Using cookie syncing to identify and target users. Attributing ad views to conversions.

Cookies 64

Cookies First-Party Cookies GDPR SEO 64

Digiday

NOVEMBER 20, 2022

With e-commerce sales soaring in recent years, thanks in part to pandemic shutdowns, and the impending death of the third-party cookie driving a need for new data collection capabilities, more marketers are turning to natural language processing (NLP) and data-driven personalization to automate customer service and gather data for ad targeting.

Marketing 65

Marketing Retail Ad Targeting Conversion 65