Ad Targeting and Control Group

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Ad Targeting

Control Group

How to improve digital experience to grow revenue

Martech

JUNE 29, 2023

In the first scenario, the customer clicked on the Facebook ad and made a purchase when they returned to the brand page. A control group who weren’t served Facebook ads didn’t make purchases, so this confirms that the ad targeting was effective.

Retargeting

Retargeting Control Group MarTech Food

11 Native Advertising Trends that You Can’t Ignore

Single Grain

MAY 16, 2023

In a study on brand awareness, native video ads topped the list of strategies that boosted their visibility: 33% of participants displayed top-of-mind awareness about a brand when shown a native video ad. Compare this figure to the control group, which saw a mere 14% top-of-mind awareness.

Native Advertising

Native Advertising Advertising Video Ads Machine Learning

AdTech Trends

How to improve digital experience to grow revenue

11 Native Advertising Trends that You Can’t Ignore

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