Ad Targeting Audience Cookies First-Party Cookies 
Martech
MARCH 15, 2022
Advertisers are willing to invest in adtech for its ability to attract a target audience and generate strong insights. Advertising technology describes the software and the tools used by advertisers to deliver targeted digital ads to consumers. The death of the third-party cookie. The components of adtech.
Adtelligent
MARCH 12, 2020
Google Chrome is on the way to third-party cookies removing. In August 2019 Google Chrome announced a phasing out of the third-party cookies support within 2 years. 5 Questions On Third-Party Cookies and Their Forthcoming Demise. What Is The Role Of Third-Party Cookies?
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Automatad Inc.
MARCH 23, 2022
Post cookie insights for publishers. Are Publishers Prepared for a Post-cookie World? Association of Online Publishers (AOP) surveyed 111 industry professionals to share post-cookie insights for publishers and advertisers. While publishers’ post-cookie confidence levels are pretty high , submitting a confidence score of 6.5
VideoWeek
MAY 17, 2024
Insights Planner provides buyers with planning insights based on Samsung’s own automatic content recognition (ACR) data and other proprietary first-party data, as well as data from partnered third parties including Experian. Yahoo found that there was an overall upward trend of SSP and web domain adoption for March.
Martech
MARCH 1, 2024
After four years of anticipation, Google officially began restricting third-party cookies for 1% of Chrome users (about 30 million people) this January. This move lays the groundwork for a broader third-party cookie phaseout in the second half of 2024.
Single Grain
JUNE 25, 2021
In an effort to streamline a bloated digital advertising infrastructure and help create a new set of user privacy-focused open web standards, Google has announced that it will be ending support for third-party browser cookies in its Chrome browser by 2022 with its Privacy Sandbox. Chrome is the most popular browser on the market.
Ad Monsters
SEPTEMBER 8, 2022
Leveraging first-party data is not a new concept within the ad tech industry, but the practice has become much more vital with each new privacy regulation regulating the collection, usage, and sharing of consumer data. . Sooner or later, third-party cookies will no longer be a viable tool to collect user data.
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