Smart-Hub

APRIL 29, 2024

Meanwhile, SSPs are increasingly partnering with media agencies. Programmatic trends are of immense significance in the digital marketing industry as they revolutionize ad targeting, enabling personalized and real-time content delivery. Previously, such relationships were traditionally facilitated by DSPs.

Advertising 52

Advertising Ad Exchange ROI Machine Learning 52

Martech

OCTOBER 19, 2022

When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction. Advertisers use a Demand-Side Platform (DSP) — either via an agency or directly — to offer bids. Don’t forget about contextual targeting!

Advertising 106

Advertising Marketing Ad Exchange Retail 106

Single Grain

MAY 30, 2023

If you don’t have the bandwidth or the knowledge yourself, the best thing to do is hire an AI marketing agency to do the hard work for you. In this curated post, we unveil a curated list of the best agencies that have mastered the art of leveraging artificial intelligence to revolutionize marketing strategies.

Agency 52

Agency Marketing Machine Learning SEO 52

Single Grain

MAY 31, 2023

This involves using AI algorithms, machine learning and data analytics to automate and enhance different marketing processes. Advantages of Using AI in Marketing Using an AI tool provides your marketing team with high-quality data to improve your landing page experience and increase conversion rates.

Machine Learning 52

Machine Learning Advertising Marketing Conversion 52

Single Grain

MAY 2, 2023

The primary tools powering PPC automation are machine learning and artificial intelligence. Machine learning is also integral to predicting future outcomes. Machine learning delivers regular data on your PPC campaign and audience so that advertisers can make any necessary modifications.

Machine Learning 52

Machine Learning A/B Testing Ad Targeting ROI 52

SODP

MAY 30, 2023

A publisher could be a: Website owner App developer Social media platform Video streaming service Those that want to buy these ad spaces are called advertisers. Buying and selling of ad inventory on the exchange generally takes place through a bidding process, but direct deals can also take place. How Do Ad Exchanges Make Money?

Ad Exchange 64

Ad Exchange Ad Inventory Ad network Ad Space 64

Single Grain

JUNE 29, 2023

The integration of AI into marketing processes is already underway, with major players like Google and Meta utilizing machine learning algorithms to optimize advertising campaigns. That’s why human agency is still completely valid and necessary. It’s not truly capable (yet) of producing wholly original material.

Marketing 52

Marketing A/B Testing Machine Learning Ad Targeting 52