Monetize More

MARCH 9, 2023

Ad RPM Ad RPM or the ad revenue per one thousand impressions, is calculated by dividing your estimated revenue by ad impressions and then multiplying by 1000. Audience Demographics: The demographics of a website’s audience can also affect Ad RPM and Page RPM.

Click Through Rate 52

Click Through Rate Impressions Header Bidding CPM 52

Monetize More

MAY 22, 2023

As a finance site, you want to maximize your ad revenue while keeping your audience engaged and satisfied. To achieve this, you need to focus on a few key areas: understanding your audience, choosing the right ad networks, optimizing ad placements and formats, leveraging affiliate marketing, and implementing sponsored content.

Finance 52

Finance Affiliates Ad network A/B Testing 52

Digiday

DECEMBER 19, 2022

This also allows the publication to create a steady revenue stream from subscriptions while still maintaining a large enough audience for ad impressions since the barrier to entry – price – is low for customers. This gives The Washington Post the ability to balance both revenue streams. Times due to its reliance on a regional audience.

Audience 60

Audience Finance Impressions Entertainment 60