Media Briefing: Publishers are feeling the pressure from advertisers to deliver more, faster
Digiday
SEPTEMBER 15, 2022
Next week, Eric Karp, svp of brand licensing at Vox Media, and Michelle Myers, Wright’s Media CRO, will discuss the role licensing can have on driving publishers’ affiliate revenue and increase traffic. It’s effectively a cohort-based targeting method packaged with a nutrition label for the corresponding ad targeting data.
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