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AdTech Ecosystem: Everything You Need to Know

Automatad Inc.

NOVEMBER 23, 2023

The technology around ad display and viewing has also seen tremendous changes over the years and made way for the new disciple “AdTech. This extensive guide gives you a clear ground on the basics of adtech, its benefits, its governing body, and everything you need to know. What is AdTech? The list is below. It is not highly targeted.

Ad Exchange 40
Ad Exchange Ad Server Ad Space Ad network 40
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The ultimate guide to contextual targeting in digital advertising

illumin

OCTOBER 20, 2023

By understanding the context of their website’s content, publishers can offer advertisers relevant ad placements that align with the users’ interests and intentions. This increases the value of the ad space, attracting advertisers that are willing to pay a premium for targeted placements.

Advertising 52
Advertising Audience Machine Learning Conversion Rate 52
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