What is vCPM? Time for Publishers to Care About Ad Viewability
Automatad Inc.
MARCH 20, 2024
Because advertisers want ad space with a high viewability rate ! They don’t want to spend their money on unseen ads, which will not benefit them. Bidding on viewable impressions gives them meaningful views and true insight, allowing them to shape their budget and get a high ROI. Try AdSense auto ads.
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