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Why we care about adtech: The complete guide

Martech

MARCH 15, 2022

Programmatic ad-buying makes decisions regarding the placement and buying of ads using AI and real-time bidding (RTB) for online display, mobile, and video campaigns. Programmatic ad-buying also gives companies a unique and real-time insight into the reach of their advertisements. First-party cookies.

First-Party Cookies 115
First-Party Cookies Cookies Impressions Ad Exchange 115
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Different Types of Online Advertising to Increase Brand Awareness

Single Grain

JUNE 16, 2023

E-Commerce Ads Google isn’t the only platform that offers online advertising features for e-commerce companies. Nearly every major e-commerce marketplace offers ad space for sellers, whether you promote specific products or your brand as a whole. CTR, and website visitors who see retargeting ads are 70% more likely to convert.

Brand Awareness 52
Brand Awareness Advertising Retargeting Pop-Up 52
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