AdvertiseMint

OCTOBER 24, 2023

Definition of Programmatic Media Buying Programmatic media buying refers to the automated process of purchasing digital advertising space. This evolution in the advertising world leverages algorithms and data to automatically determine which ads to buy and how much to pay for them, all in real-time.

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SODP

JULY 25, 2023

To understand this better, consider a popular news website looking to monetize its space through display advertising. Instead of manually negotiating with multiple advertisers, the website can use an SSP. The platform opens the site’s ad space up to for bidding from relevant demand partners.

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Single Grain

JULY 17, 2023

This guide will help you learn the different components of artificial intelligence-powered advertising and share the numerous benefits of programmatic advertising for your brand. Work With Us What Is Programmatic Advertising? As users browse various websites or apps, it will collect and analyze data in real time.

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Advertising Demand Side Platform Ad Exchange Ad Inventory 52

Brid.tv

NOVEMBER 1, 2022

A programmatic advertising platform is an online marketplace for buying and selling ad inventory programmatically. Programmatic advertising is an automated technology that allows advertisers and publishers to trade in ad space with minimal effort. Platform Type Minimum Traffic DSP N/A.

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Clearcode

SEPTEMBER 11, 2023

Examples of Clearcode-Built DSPs Kanary NEST SITO Mobile Ad Banker Case Study What Is a Demand-Side Platform (DSP)? Designing a platform with scalability in mind will help ensure the DSP can handle an increase in usage. The inventory can be purchased in real time through a single-user interface.

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Monetize More

DECEMBER 28, 2022

Display Lumascape’s components are as follows: Ad Agencies. Demand-Side Platforms (DSP). Ad Servers in Display Lumascape. Tag management. Data Management Platforms (DMP). Data Aggregators. How do Agencies fit in the Display Lumascape? Data Management Platform Solutions.

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Ad Server Demand Side Platform Retargeting Ad Tech 52

Single Grain

JULY 18, 2023

Supply-Side Platforms (SSPs): These are used by online publishers to automate the selling of their ad space. Data Management Platforms (DMPs): These platforms collect, analyze and manage data from various sources, helping advertisers to target their ads more effectively.

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