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Surviving the CPM Slump: Why Deep Audience Insights Are CTV’s Best Bet

Ad Monsters

Shafi Mustafa, Chief Strategy Officer at ElementalTV, explores how deep audience insights and advanced targeting strategies can help CTV publishers combat CPM pressures and unlock new revenue opportunities amidst a rapidly evolving ad tech landscape.

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eCPM vs. CPM vs. RPM: A Comprehensive Guide for Publishers

Automatad Inc.

This blog will look closely at the three most commonly used metrics: eCPM, CPM, and RPM. eCPM stands for ‘effective cost per thousand impressions’ and is a key ad performance metric used by publishers to measure the revenue they earn from display advertising. Why Is CPM Important for Publishers? What Is eCPM?

CPM 52
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B2B Programmatic Advertising: Complete Guide for 2025

MNTN

And in the case of B2B digital advertising, those two respective parties are the advertiser seeking to serve their ads to specific audiences, and a publisher with the digital ad space to display those ads. Ad Exchange An ad exchange is the trading floor where programmatic bidding takes place.

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17 Cheapest Ad Networks for Best PPC Conversions in 2024

Single Grain

You can also run call-only ads, and shopping ads. B) Google Display Network Google’s Display Network lets you place ads on a network of millions of websites that have chosen to sell ad space in their content. These ads help you get in front of your target market before they start searching for your solution.

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20 Best Mobile Ad Networks for Publishers and App Developers

Brid.tv

Every time an app user sees an ad, a complex process takes place behind the scenes, and it looks something like this: Once a publisher with an app joins an ad network, the network will have access to the app’s users’ data, available ad space, and so on. Mobile Ad Formats. Header Bidding Support. Google AdMob.

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The Ultimate Guide to Programmatic Advertising for Brands in 2021

Single Grain

SSP (Supply-Side Platform) is a media-selling platform designed to help publishers manage their advertising inventory (and advertising on their sites altogether – position of the ad, allowed sizes, formats, resolutions, price, etc). Retargeting and omnichannel delivery. Cost-efficiency.

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OTT Advertising: Guide to Over-The-Top Ads (2025)

MNTN

While traditional ad space is limited, product placements and branded integrations within premium content can offer strategic exposure. Serve fitness ads during workout videos or travel promos alongside adventure content to boost relevance and results. Add Contextual Relevance : Match your message to the moment.