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A Guide on Video Ad Monetization to Increase Ad Revenue

Automatad Inc.

Online video content is booming, and so are video ads. Moreover, as digital video advertising spending grows yearly, this is a great chance for you as a web publisher to benefit from it. So, get ready to unlock the power of video ad monetization to captivate your audience and turn your website into a profit machine.

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Types of Video Ads – Advantages and Best Practices for Publishers

Automatad Inc.

Share Tweet Share Video ads are an undeniable choice for attention and engagement. The video ad spend and video ad revenue forecast reflect that well: $59 billion was spent on video ads in 2023 , and the online ad revenue is forecasted to reach $362 billion in 2027.

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Price Floor Optimization for Publishers: How to Determine Price Floors for Your Inventory

Brid.tv

A price floor, sometimes also referred to as a floor price , is the lowest CPM for which an ad can be served. This amount is determined by the publisher selling the ad space. For instance, if the floor price for a video ad is set at $2.00 CPM, only those advertisers who are willing to pay $2.00

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What is vCPM? Time for Publishers to Care About Ad Viewability

Automatad Inc.

It is a pricing model that denotes the money the publishers will get paid for every thousand actual impressions on ads shown. CPM is still the popular pricing model used in digital advertising. You can easily attract them with an ad inventory with a high viewability rate. What Is the Difference Between vCPM and CPM?

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What is vCPM? Time for Publishers to Care Ad Viewability

Automatad Inc.

It is a pricing model that denotes the money the publishers will get paid for every thousand actual impressions on ads shown. CPM is still the popular pricing model used in digital advertising. You can easily attract them with an ad inventory with a high viewability rate. What Is the Difference Between vCPM and CPM?

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How to Set up a Programmatic Direct Deal in Google Ad Manager

Automatad Inc.

Programmatic guaranteed: You negotiate with the buyer at a fixed price and terms for the guaranteed ad space. The buyer has to buy the ad space designated for them at a fixed price. Here, the buyer is not obligated to buy the ad space, and you are not obligated to reserve the inventory for them while negotiating.

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Top 12 Google AdSense alternatives for 2023

Monetize More

Real Content Network Real Content Network offers publishers a native video and content marketplace. Similar to AdSense, they provide a 100% fill rate and even work with direct and programmatic partners to generate better ad revenues for publishers. Their focus is on mobile and video ad monetization.