RCPM for Publishers: Will it trump CPMs soon?
Monetize More
MAY 31, 2022
It’s a jungle out there for publishers with so many acronyms to keep in mind like CPM, rCPM, eCPM, true CPM & RPMs. It’s a little-known metric, but one that can be incredibly useful for many publishers looking to get the most out of their ad campaigns. What is CPM? of impressions. Stay tuned!
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