Brid.tv

MARCH 21, 2023

As a more cost-effective and flexible route for generating revenue, display advertising has certain advantages and drawbacks that may impact a publisher’s decision on whether and how to implement these ads into their website. Table of Contents [ hide ] What Is Display Advertising? FAQ What Is Display Advertising?

Display Advertising 52

Display Advertising Rich Media Banner Advertising 52

Automatad Inc.

FEBRUARY 9, 2023

This blog will look closely at the three most commonly used metrics: eCPM, CPM, and RPM. eCPM stands for ‘effective cost per thousand impressions’ and is a key ad performance metric used by publishers to measure the revenue they earn from display advertising. Why Is CPM Important for Publishers?

CPM 52

CPM Ad Inventory Impressions CPL 52

Monetize More

MAY 30, 2023

Yieldmo Initially focused on US-based ad inventory but expanded to EU and UK demand. Offers viewable, brand-safe, and audience-friendly ads, with integration options through open exchange, PMP, or managed service. MobFox Enables publishers to monitor and optimize ad inventory with a single interface. What are in-app ads?

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

Monetize More

APRIL 13, 2023

With header bidding, publishers are back in the driving seat with control to optimize their ad stacks a lot better than with traditional setups. Bid transparency is possible since publishers can sell ad space on an impression basis and see how much they were worth. You can sell your ad space on a per-impression basis easily.

Header Bidding 52

Header Bidding Ad Server Impressions Ad Inventory 52