What every marketer needs to know about programmatic advertising
Martech
OCTOBER 19, 2022
Any and all digital formats and channels are available through these automated marketplaces. Programmatic advertising is now being used to sell ad space for CTV, digital radio and digital out of home (DOOH). Programmatic ad buying is also used for CTV, digital radio and out-of-home (OOH) advertising. 3: Essential metrics.
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