Martech

MARCH 15, 2022

Advertisers are willing to invest in adtech for its ability to attract a target audience and generate strong insights. The pending loss of third-party cookies means contextual advertising will become more important than in the past and adtech is essential to marketers who are looking for ways to access customers through contextual data.

First-Party Cookies 110

First-Party Cookies Cookies Impressions Ad Exchange 110

Clearcode

SEPTEMBER 20, 2023

DSPs are connected to ad exchanges and supply-side platforms (SSPs) and enriched with data from data platforms like data management platforms (DMPs) and customer data platforms (CDPs). Advantages of DSPs include automated ad buying, scalability, cost-effectiveness, and precise audience targeting.

Demand Side Platform 99

Demand Side Platform Ad Exchange Ad Inventory Impressions 99

Martech

OCTOBER 19, 2022

Programmatic advertising is now being used to sell ad space for CTV, digital radio and digital out of home (DOOH). When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction. Third-party cookie depreciation.

Advertising 106

Advertising Marketing Ad Exchange Retail 106

Clearcode

MARCH 17, 2023

However, when the process of serving and delivering ads is done flawlessly, advertising within games provides contextual-relevant ads and effective messaging that actually add to the gaming audience’s entire experience. Game ad fraud — detect and exclude invalid and fraudulent traffic from gaming environments.

Advertising 52

Advertising Brand Awareness Audience Banner 52