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What is RPM (Session, Page and Ad RPM)

Monetize More

For example, placing ads above the fold, in content, or in sticky positions tends to generate higher RPMs than other ad placements. Similarly, using ad formats such as native ads or video ads can often result in higher RPMs than traditional display ads. How can publishers increase their RPM?

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Best High RPM Ad Networks for Publishers in 2023

Monetize More

One important factor is the type of ad you’re displaying. For example, video ads tend to have a higher RPM than display ads, as they’re more engaging and have higher click-through rates. Additionally, the ad network you’re using can also impact your RPM.

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article thumbnail

What is RPM (Session, Page and Ad RPM)

Monetize More

For example, placing ads above the fold, in content, or in sticky positions tends to generate higher RPMs than other ad placements. Similarly, using ad formats such as native ads or video ads can often result in higher RPMs than traditional display ads. How can publishers increase their RPM?

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What every marketer needs to know about programmatic advertising

Martech

Any and all digital formats and channels are available through these automated marketplaces. Programmatic advertising is now being used to sell ad space for CTV, digital radio and digital out of home (DOOH). Programmatic ad buying is also used for CTV, digital radio and out-of-home (OOH) advertising.

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What is a Supply-Side Platform (SSP) – A Guide for Publishers

Automatad Inc.

An SSP connects website owners to companies or advertisers wanting to buy ad space on their websites. Utilizing real-time bidding (RTB), the SSP conducts quick auctions every time a visitor lands on the website, determining the highest bid from interested companies for the ad space.

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Why we care about adtech: The complete guide

Martech

Ad targeting relevancy : Programmatic advertising allows advertisers to embed large amounts of data from multiple sources. This leads to users seeing more relevant ads based on their psychographic, demographic, and behavioral patterns. As users see more relevant ads, click-through rates improve, leading to a better ROI.

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Maximize your Q4 revenue during an AdOps Recession [10 Best Ways]

Monetize More

With more and more advertisers fighting for users’ attention, there’s never been a better time to sell ad space and make a buck. Segmenting your users on the basis of device, geography, gender, and more will help you find patterns in your data that can be used to maximize your ad revenue.