MNTN

SEPTEMBER 30, 2024

Understanding the difference between various bidding strategies will help you maximize your return on investment (ROI) while also getting your content in front of the ideal audience. Two of the most popular frameworks you’ll encounter are header bidding and real-time bidding (RTB). What Is Real-Time Bidding?

Header Bidding 52

Header Bidding Ad Exchange Impressions Ad Server 52

MNTN

SEPTEMBER 30, 2024

Understanding the difference between various bidding strategies will help you maximize your return on investment (ROI) while also getting your content in front of the ideal audience. Two of the most popular frameworks you’ll encounter are header bidding and real-time bidding (RTB). What Is Real-Time Bidding?

Header Bidding 52

Header Bidding Ad Exchange Impressions Ad Server 52

MNTN

SEPTEMBER 30, 2024

Understanding the difference between various bidding strategies will help you maximize your return on investment (ROI) while also getting your content in front of the ideal audience. Two of the most popular frameworks you’ll encounter are header bidding and real-time bidding (RTB). What Is Real-Time Bidding?

Header Bidding 52

Header Bidding Ad Exchange Impressions Ad Server 52

Monetize More

APRIL 13, 2023

Header bidding. It seems like every other week there’s a new header bidding solution on the market. Since the onset of real-time bidding, header bidding technology has been the biggest breakthrough in the programmatic ad buying world. So what are you waiting for? So what are you waiting for?

Header Bidding 52

Header Bidding Ad Server Impressions Ad Inventory 52

Clearcode

JULY 24, 2023

Supply-side platforms (SSPs) empower publishers to monetize their ad inventory and maximize their ad revenue potential. To understand better what other benefits an SSP can bring, we dive deep into the key features of a supply-side platform. Table Of Contents What Is a Supply-Side Platform (SSP)?

Header Bidding 85

Header Bidding Demand Side Platform Ad Exchange Ad Inventory 85

Clearcode

APRIL 21, 2023

In this article, we look at the main ways publishers, app developers and media companies can generate revenue and how AdTech solutions like header bidding, self-serve ad platforms, customer data platforms (CDPs) and demand-path optimization can help them create new revenue streams and increase revenue.

Header Bidding 90

Header Bidding Fill rate Ad Server Audience 90

MNTN

FEBRUARY 12, 2025

And in the case of B2B digital advertising, those two respective parties are the advertiser seeking to serve their ads to specific audiences, and a publisher with the digital ad space to display those ads. In other words, its an automated buying platform that buys ad space through an ad exchange for a predetermined price.

Advertising 52

Advertising Ad Exchange Demand Side Platform Conversion Rate 52

MediaFuse

JULY 10, 2017

One example of this is header bidding on video. Another change that the curated marketplace has embraced is the use of header bidding on video. Header Bidding. Video header bidding is basically a method used by publishers to optimize ad inventory. Have you tried header bidding on video?

Header Bidding 52

Header Bidding Demand Side Platform Ad Server Viewability 52

VideoWeek

MAY 26, 2022

The first is looking specifically at Google’s ‘Jedi Blue’ deal with Meta, whereby Google allegedly gave Meta preferential treatment in its ad exchange auctions, in exchange for Meta agreeing to wind down its header bidding product.

Ad Tech 64

Ad Tech Ad Server Ad Exchange Header Bidding 64

Monetize More

MAY 30, 2023

Provides an ad server, RTB ad exchange, private marketplace capabilities, and high fill rates with access to numerous DSPs and integrated ad networks. PubMatic Offers a digital ad platform for app developers and publishers, including the OpenWrap SDK for header bidding in mobile in-app ads.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

Adtelligent

JUNE 9, 2021

Platform’s algorithms automatically buy targeted traffic from websites and apps via real-time auctions. In addition, platforms work as Software-as-a-service (SaaS) and can work in any browser. Header Bidding Platform increases programmatic yield. Demand Side Platform (DSP) makes the advertiser’s life easier.

Header Bidding 52

Header Bidding Demand Side Platform Impressions Video Ads 52

Ad Monsters

MAY 16, 2022

SPO in mobile has an additional level of complexity compared to the web because ads on mobile devices are facilitated mostly through software development kits (SDKs) – and understanding the type of SDK connection can have meaningful implications to that path optimization. Understanding the Key Players in SPO.

Impressions 98

Impressions Demand Side Platform Ad Server Header Bidding 98

Adtelligent

OCTOBER 6, 2021

The SSP can be single-player or combined with other solutions such as ad servers and data management platforms to get the best results. Real-time bidding is a technology that provides each auction participant an equal opportunity to win in the programmatic auction for the ad inventory, with the highest winning bid.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

InMobi

APRIL 12, 2019

There are a lot of different players within the mobile app advertising ecosystem , from agency trading desks and demand-side platforms to third-party verification providers, supply-side platforms and everyone else in between. 7) How Do You Integrate With their Ad Servers?

Header Bidding 52

Header Bidding Advertising Ad Server Ad network 52

Automatad Inc.

NOVEMBER 23, 2023

How Different Is a Supply-Side Platform from a Demand-Side Platform? Understanding the dynamics between supply-side platforms (SSP) and Demand-Side Platforms (DSP) is like decoding the language of online marketing. The aim is to secure the best price for each impression.

Header Bidding 40

Header Bidding Ad Inventory Ad Exchange Demand Side Platform 40

MNTN

MARCH 18, 2024

This enables advertisers to bid in real-time for the opportunity to show an ad to a specific user, based on their demographic or behavioral profile, maximizing the relevance and efficiency of ad placements. DSPs represent the interests of advertisers in the RTB process.

Header Bidding 52

Header Bidding Ad Inventory Ad Space Impressions 52

Clearcode

APRIL 26, 2022

For those of you who haven’t heard about Clearcode before, we’re a software development company that specializes in designing and building advertising and marketing technologies, such as ad servers , DSPs , SSPs , CDPs , etc. The first ever ad server was invented by a company called FocaLink Media Services in 1995.

Advertising 40

Advertising Header Bidding Ad Server Ad Exchange 40

Automatad Inc.

NOVEMBER 8, 2023

In ad buying and selling, the different components that work with ad exchanges are the publisher, advertiser, supply-side platform (SSP), demand-side platform (DSP), and ad server. The ad exchange is not the only revenue option: You are using ad exchange to increase ad revenue.

Ad Exchange 52

Ad Exchange Fill rate Ad Server Header Bidding 52

Brid.tv

JUNE 26, 2023

This network lets publishers monetize videos with top-quality demand at premium rates. Google’s ad server works programmatically and through real-time bidding auctions, giving publishers plenty of flexibility. Primis also has extensive real-time analytics, a scheduled reporting feature, and full access to platform API.

Ad network 40

Ad network Video Ads Header Bidding CPM 40

InMobi

FEBRUARY 13, 2019

Watch Our Whiteboard Video on Bid Shading Today, to determine the winner of an in-app programmatic auction, bid shading is becoming an increasingly common way to determine the final price paid of the demand-side platform (DSP) winning the auction. How are Prices Set in an Auction?

Header Bidding 52

Header Bidding Demand Side Platform Ad Server Mobile Ads 52

Lemonads

JANUARY 3, 2021

exchanges, networks working with publishers, and sell-side platforms) and competitive buyers of that inventory (bidders, demand-side platforms, or networks working with advertisers). OpenRTB & Brands A unified “language” to facilitate real-time bidding obviously makes life easier for advertisers.

Ad Exchange 52

Ad Exchange Header Bidding Ad Space Impressions 52

Digiday

JUNE 8, 2022

This generic ID resides in the ad server and is sent to the DSP — it has no PII attached to it. Publishers put code on a page for the purpose of creating a wrapper for header bidding, which enables SharedID creation. It supports currency conversion, GDPR, common ID systems, and multiple ad servers.”

First-Party Cookies 69

First-Party Cookies Cookies Header Bidding Ad Tech 69

Digiday

JULY 17, 2022

For instance, in 2015, Google introduced a policy meaning advertising inventory on YouTube could only be bought via its own ad tech tools at the expense of arrival demand-side platforms. Google has been at pains to highlight its support of header bidding in Google Ad Manager in recent months.

Header Bidding 85

Header Bidding Ad Server Ad Tech Demand Side Platform 85

Monetize More

DECEMBER 28, 2022

MonetizeMore dominates the ‘publisher tool’ category in the Lumascape by providing premium advertising yield to its publishers since 2010 through PubGuru header bidding technology, Traffic Cop, and much more. Display Lumascape’s components are as follows: Ad Agencies. Demand-Side Platforms (DSP).

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

MNTN

JANUARY 29, 2025

Programmatic Advertising Platforms There are several components involved in the programmatic media buying process, which we’ll discuss below. Demand-Side Platform (DSP) A Demand-Side Platform (DSP) is an automated buying platform where advertisers can purchase digital ad inventory.

Advertising 52

Advertising Demand Side Platform Ad Exchange Impressions 52