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What Is a Demand Side Platform (DSP)?

SODP

While publishers will rely on supply-side platforms (SSPs) to facilitate the sale of their advertising inventory, without demand-side platforms (DSPs) these transactions wouldn’t be possible. What Is a Demand-Side Platform (DSP)? Let’s look at some of the drawbacks of these platforms.

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The WIR: Altice Explores Teads Sale, Premier League Revamps Rights Auction, and UK Digital Publisher Revenues Show Continued Growth

VideoWeek

.” Magnite Launches New Demand Manager Tool Magnite, an independent sell-side advertising company, has announced a new machine-learning tool called ‘Demand Manager’. The feature uses machine learning to automate prebid optimisation recommendations, based on ad server auction data and session data.

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Mobile Ad Serving: The What & How of Rich Media Ad Serving for Mobile

MobileAds

The need for a proper mobile ad server is vital. Especially when you look for better control over your ad operations. It is a best practice to use your ad server, especially if you run a consistent volume of ad campaigns. You will find that a third-party ad server can be to your great advantage.

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The WIR: Paramount Passes Peak of Streaming Investments, Condé Nast Encounters Video Challenges, and Disney+ Upgrades Ad Tools

VideoWeek

Brings Video-Level Data to Equativ’s Ad Server Equativ, a French ad tech firm, has announced a partnership with IRIS.TV, a contextual targeting business. The deal brings IRIS.TV’s video-level data to Equativ’s ad server, supply- and demand-side platforms.

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The WIR: ITV Lays Off 200 Staff, UK Passes Key Media Bills, and WPP Signs AI Deal with Anthropic

VideoWeek

“Our growth on social is translating both into commercial success – with major rights distributors now entrusting us to represent social ad sales for their content – and for viewers it means even more ways to watch.” The ad server, SAS 360 Match, provides targeted ad delivery in on-demand and live environments, according to the companies.

Media 52
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The WIR: Warner Bros. Discovery Launches a Unified Data Offering, YouTube Q1 Ad Revenues Top $8 Billion, and Study Shows TV is Doing More with Less

VideoWeek

Deutsche Telekom and Equativ Bring Addressable Ads to MagentaTV Deutsche Telekom this week announced that MagentaTV, the German telco’s TV offering, will enable addressable advertising from mid-2024. The telco recently revamped MagentaTV, which offers live TV and on-demand content, including free ad-supported streaming TV (FAST) channels.

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The WIR: Publicis and Carrefour Launch a Retail Media JV, AVOD Companies Form a Streaming Alliance, and Uber Runs Video Ads

VideoWeek

. ” A platform driving scale, connectivity, and consistency in a media that is an increasingly crucial pillar of any brand’s business strategy.” This rebranding will see combined demand-side platforms Amobee and Tremor Video rebranded as Nexxen DSP, while Unruly will become Nexxen SSP, and Spearad will become Nexxen Ad Server.