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While publishers will rely on supply-sideplatforms (SSPs) to facilitate the sale of their advertising inventory, without demand-sideplatforms (DSPs) these transactions wouldn’t be possible. What Is a Demand-SidePlatform (DSP)? Let’s look at some of the drawbacks of these platforms.
.” Magnite Launches New Demand Manager Tool Magnite, an independent sell-side advertising company, has announced a new machine-learning tool called ‘Demand Manager’. The feature uses machine learning to automate prebid optimisation recommendations, based on adserver auction data and session data.
The need for a proper mobile adserver is vital. Especially when you look for better control over your ad operations. It is a best practice to use your adserver, especially if you run a consistent volume of ad campaigns. You will find that a third-party adserver can be to your great advantage.
Brings Video-Level Data to Equativ’s AdServer Equativ, a French ad tech firm, has announced a partnership with IRIS.TV, a contextual targeting business. The deal brings IRIS.TV’s video-level data to Equativ’s adserver, supply- and demand-sideplatforms.
“Our growth on social is translating both into commercial success – with major rights distributors now entrusting us to represent social ad sales for their content – and for viewers it means even more ways to watch.” The adserver, SAS 360 Match, provides targeted ad delivery in on-demand and live environments, according to the companies.
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. ” A platform driving scale, connectivity, and consistency in a media that is an increasingly crucial pillar of any brand’s business strategy.” This rebranding will see combined demand-sideplatforms Amobee and Tremor Video rebranded as Nexxen DSP, while Unruly will become Nexxen SSP, and Spearad will become Nexxen AdServer.
It still saw significant growth, with revenues up 22 percent year-on-year, but demand-sideplatform’s revenues fell short of its target for the first time in 33 quarters. The Trade Desk’s share price fell by almost a third this week.
This said, the survey shows frustration with the daily experience of trying to exercise choice, concern about whether the rules are being effectively enforced, and a gap between consumers abstract preference for relevant ads and their recall of ads that actually were.
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